60 Years of mighty Land Cruiser!

The Toyota Land Cruiser diesel and petrol derivatives will be clocking up 60 years of being this year, 2011. Far from aging gracefully, the legendary 4x4 remains one of the toughest machines on four wheels: it’s conquered the Arctic (and Antarctic) wastes, traversed deserts, ploughed its way through tropical rain forests and generally taken the worst the world can throw at it in its stride.

As Land Cruiser reaches this landmark, Toyota will be launching new 60th Edition versions of most of the Land Cruiser models available locally. These special anniversary editions, with the Land Cruiser 76 and 79 the first in line, have the same robust construction and sophisticated array of driving and control systems for exceptional on and off-road performance as their established models, together with some extra style and equipment details.

Land Cruiser’s ancestry can be traced back to the Toyota BJ of 1951, a truck-derived model that was initially developed for military use. Within six months of its launch the BJ was hailed as a champion, becoming the first vehicle to be driven to the sixth hill station of Japan’s Mount Fuji, 2,500 metres up. As a result of this feat, the BJ was added to the Japanese police fleet and the model’s long-term success began. In 1954 the new Type 25 BJ was given a generic model name – Land Cruiser – which has been used ever since.

As Toyota began its programme of worldwide exports and growth during the 1950s and ’60s, it found many established markets were already well-served by American and European car makers. This prompted the company to focus instead on emerging markets in Middle and Far East, Africa and South America, where Land Cruiser’s tough performance made it a strong proposition.

The Land Cruiser concept was refined in the mid-1960s, as Toyota responded to an American trend for more refined four-wheel drive vehicles. The introduction in 1966 of the first Land Cruiser Station Wagon series – forerunner of today’s Land Cruiser 200 V8 – catered for this growing market, joining the range alongside its more rugged stablemate.

Further development of the Land Cruiser concept came in 1985, when Toyota recognised the potential for a model that could offer the manoeuvrability and uncompromised off-road strengths of the Heavy Duty series with the comfort and refinement of the Station Wagon. The result was the first Land Cruiser “Light Duty” series.

From this point Land Cruiser progressed through two further generations, in 1996 (the Land Cruiser Prado) and 2002, before the launch of the current model in 2009. The larger Land Cruiser 100, also introduced in 1996, (replacing the Land Cruiser 80 series) was replaced with Land Cruiser 200 in 2008.

To date more than five million Land Cruiser models have been sold in 188 different countries and regions worldwide.